Culture of Value

In this episode, we hear from Tyler Dickerhoof, host of Impact Driven Leader, about the 4 barriers to leadership and how one can overcome those barriers to build a team that is moving forward together. Those 4 barriers are: - Insecurity - Insensitivity - Inactivity - Intensity You will take away some actionable insights to start overcoming those barriers immediately.

So you want to know: What Should I Focus on to Drive Growth? In this episode, Melanie Borden, managing member at Melanie Borden, LLC (marketing consultant, brand strategist, speaker, and author), answers that question. She highlights that you must first focus on the problem your business solves and the value it provides. Melanie also discusses: - Developing your Why foundation before diving into tactical execution - Focusing on how you engage with your team and your customers - Understanding how to generate qualified demand over quantity of leads In this, she also talks about how to maximize time and dollar efficiency while also maximizing your presence with prospective and current customers.

Is it possible? How does one make that happen? Well, different people will likely answer differently. However, today's guest, Boris Zhukov, CEO & Chairman of the Board at LetYouKnow, Inc., has a very specific answer. He and his team have found a way to streamline the sales process while making the customer, sales team, and dealership happy.  Could there be a "Priceline" for the auto industry that connects buyers who want to buy NOW with dealerships that can meet them where they are? I don't know. Listen and find out.

Wrapping up the week with Ben Thomas, Sr. Director of Publishing at Market Scale, talking about how important video is in building your brand, no matter the size of your business. Video is no longer optional. Gone are the days when your brand had to spend millions to compete via media. If you don't have a strong media strategy, it's time to develop one.   In this episode you'll learn how video marketing is: - No longer optional - Driving far more engagement than non-rich media - The foundation for a wholistic media approach - Expands the size of your marketing department - Creating far more than video content - Helps with customer acquisition and customer success along with employee recruiting and retention - Great for customer research - Essential for making your business future-ready

This episode with Chris Walker, CEO at Refine Labs, is chock full of insights regarding marketing in 2022 and challenging many of the previous "rules of marketing." You'll want to listen to the end and take notes. Just a few of the topics Chris covers: - Rethinking marketing measurement - Marketing aligned to revenue - Customer-centricity - Challenging the marketing budget - Tradeshow booths - Lead Gen vs Demand Gen - Awareness and intent - ICP fit and intent - Creating demand before your buyer gets to sales - The cost of scaling an unproductive sales team   Take notes and put what Chris shares into practice.

What does it mean to "grow relationships with your data"? Glad you asked. In this episode, Tim Hayden, CEO at Brain+Trust Partners, talks about how companies can truly understand the "state of their customer" by syncing data channels effectively. Tim digs into moving deeper than the top and middle of a funnel to looking at a complete 360-degree view of customers. We talk further about utilizing machine learning to create a single customer record that allows brands to offer a truly personalized experience to customers. He also reminds brands to use data to add value, not take advantage.  We're just scratching the surface of our conversation here. Give it a listen and take away a whole lot more.

We all want to get away from simply being "so busy" to being productive. So, how do we do that? In this episode, Sara Genrich and Nancy Kruschke, share valuable insights into time management, including how to use your calendar as a productivity guide and how to control your inbox, and other things that can distract you instead of those things controlling you. Take some notes and get productive.

According to Gino Wickman's book, "Traction", there are six areas of your business that you need to get a grip on to drive business success: Vision, People, Process, Data, Issues, and Traction. In this episode, we talk with Nick Gartside and Lindsay Smith, Founder and Customer Success Manager respectively, to discuss two of those areas.  We talk Vision and People and dig into Visionaries and Integrators. As a business leader, you have to have a clear vision, communicate it, and understand how visionaries and integrators work together to achieve success. Focus on your vision and your people, not your ego.