Is it possible? How does one make that happen? Well, different people will likely answer differently. However, today's guest, Boris Zhukov, CEO & Chairman of the Board at LetYouKnow, Inc., has a very specific answer. He and his team have found a way to streamline the sales process while making the customer, sales team, and dealership happy. Could there be a "Priceline" for the auto industry that connects buyers who want to buy NOW with dealerships that can meet them where they are? I don't know. Listen and find out.
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